Our tips for choosing the right domain name

Keep it short, keep it simple

To find your site people need to be able to remember your address and type it into their browser easily. Aim to register the shortest name that your customers and visitors will associate with your website.

Try to avoid words which are hard to spell, and don’t overuse numbers and shortened versions of words as they can be more difficult to remember.

Protect your name & reputation

Domain NamesRegistering the same domain name with a variety of extensions will help you protect your brand, particularly if you own a trademark for a certain name.

Register or backorder the .co.uk, .com, .org and .net extensions of your preferred name where possible. These are the most popular variants, and by registering all of them you can help prevent cyber squatters trading on your reputation and losing traffic through people visiting the wrong website.

Furthermore, registering multiple domain names with different extensions can dissuade potential competitors and help strengthen your search engine listings.

Register common name variants

Domain NamesIf you have a domain name that can be easily pluralised or misspelled, consider registering alternatives as well to stop traffic going elsewhere.

You may want to register related domain names based around:

  • Obvious misspellings and typos – Essential if your name is spelled in an unconventional way or is potentially subject to typos (e.g. ‘calainternet.uk’).
  • Plurals/ non-plurals – e.g. both ‘besteverwebhost.com’ and ‘besteverwebhosts.com’.
  • Different grammatical forms – E.g. ‘besteverwebhost.com’ and ‘besteverwebhosting.com’.
  • Synonyms – E.g. ‘besteverwebhost.com’ and ‘greatesteverwebhost.com’.